Do brand names differentiate identical industrial products?
- 30 April 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (2) , 114-123
- https://doi.org/10.1016/0019-8501(79)90051-8
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
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