Telephone Survey Methods: The State of the Art
Open Access
- 1 June 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (3) , 68-78
- https://doi.org/10.1177/002224297904300307
Abstract
Telephone interviewing is currently the dominant method of survey research. Managers who rely on consumer research data collected by this method should do so with an appreciation of its advantages and limitations.Keywords
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