EXPORT ACTIVITIES OF TURKISH MANUFACTURERS
- 1 April 1986
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 3 (4) , 34-43
- https://doi.org/10.1108/eb008316
Abstract
Factors influential in directing Turkish manufacturers to exporting are discussed. The research shows that the majority of these companies started exports due to unexpected orders and entered this field as a result of domestic economic factors. For most of these companies, the domestic market preserves its significance. Therefore, a different marketing strategy is not implemented for exports. However, as size and export volume increase, a change in attitudes is observed, supporting the findings of previous empirical studies that involvement in export marketing is a sequential and gradual process.Keywords
This publication has 15 references indexed in Scilit:
- Export Marketing Management in Medium‐Sized British FirmsEuropean Journal of Marketing, 1983
- Segmenting U.S. firms for export developmentJournal of Business Research, 1981
- Company Internationalisation: Active and Reactive ExportingEuropean Journal of Marketing, 1981
- Internal Determinants of Export Marketing Behavior: An Empirical InvestigationJournal of Marketing Research, 1981
- International Marketing Effectiveness of Technology-Oriented Small FirmsJournal of International Business Studies, 1980
- A Note on the Export Behavior of Firms: Exporter ProfilesJournal of International Business Studies, 1979
- An Attempted Integration of the Literature on the Export Behavior of FirmsJournal of International Business Studies, 1978
- The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market CommitmentsJournal of International Business Studies, 1977
- THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASESJournal of Management Studies, 1975
- EXPORT MANAGEMENT IN MEDIUM-SIZED ENGINEERING FIRMSJournal of Management Studies, 1969