Learning from the ad or relying on related attitudes: The moderating role of involvement
- 1 August 1992
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 25 (1) , 81-93
- https://doi.org/10.1016/0148-2963(92)90006-w
Abstract
No abstract availableThis publication has 16 references indexed in Scilit:
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