Buy‐response Analysis: A Practical Tool of Market Research
- 1 April 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (4) , 172-182
- https://doi.org/10.1108/eum0000000004940
Abstract
Uses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables.Keywords
This publication has 2 references indexed in Scilit:
- Price and consumer behaviour—A reviewOmega, 1973
- The influence of price differences on brand shares and switchingEuropean Journal of Marketing, 1969