Figurativeness as an independent variable in communication research

1 September 1976

journal article
research article
Published by Taylor & Francis in Communication Quarterly

Vol. 24 (4) , 31-37
https://doi.org/10.1080/01463377609369235

Abstract

Data derived from a sorting task and multidimensional scaling analysis support the hypothesis that decoders do perceive a figurative/literal dimension in language. Likewise the data support the hypothesis that multidimensional scaling will yield information concerning the semantic intensity of terms relative to their distance from the subject of the metaphor.

Keywords

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