The Importance of Equity Perception and Job Satisfaction in Predicting Employee Intent to Stay at Television Stations

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Abstract
The purpose of this study was to determine what predicts employee intent to stay at commercial television stations. Above-the-line employees of five commercial television stations completed a survey questionnaire, which focused on employee turnover in three departments: news, production, and sales. Data analysis indicated that a category of system outcomes predicted perception of equity; that a category of interpersonal outcomes, in conjunction with opportunity and perception of equity, predicted job satisfaction; and that job satisfaction, in conjunction with perception of equity and education, predicted intent to stay.

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