Looking at Behavior
- 1 April 1978
- journal article
- research article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 4 (2) , 207-211
- https://doi.org/10.1177/014616727800400206
Abstract
It is argued that social psychologists have paid insufficient attention to means and frequencies and thus have failed to establish the necessary data base for valid theories of social behavior. The link between this type of data and issues of history, relevance and theory is discussed.Keywords
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