The impact of television food advertisements on dietary behaviour of Bahraini housewives†
- 1 April 1983
- journal article
- research article
- Published by Taylor & Francis in Ecology of Food and Nutrition
- Vol. 13 (2) , 109-114
- https://doi.org/10.1080/03670244.1983.9990741
Abstract
Advertising is believed to be responsible for many changes in food habits. The effect of television food advertisements on dietary behavior of Bahraini housewives was studied. The housewives were interviewed twice in their homes, before and after exposure to certain food advertisements. A sample of 1260 households was randomly drawn from Manama City (the capital of Bahrain), for the 1st interview. A sub-sample of 310 households was randomly selected for the 2nd interview. The study showed that 42% and 47% of the housewives believed and moderately believed in food advertisement claims, respectively. Three new food advertisements were viewed during the study period (Galactina Baby Foods, C.P. Tea Bag and Fresh-up fruit drinks). Of the housewives, 41.6% used Fresh-up drinks, 25% used Galactina Baby Foods and 1.6% used C.P. Tea Bag. Advertising plays an important role in modifying dietary habits of Bahraini housewives.This publication has 6 references indexed in Scilit:
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