An applied theory for marketing industrial services
- 31 January 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (1) , 45-50
- https://doi.org/10.1016/0019-8501(79)90017-8
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Toward a theory of professional service marketingIndustrial Marketing Management, 1978
- A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 1978
- Management Science in Industrial MarketingJournal of Marketing, 1978
- Breaking Free from Product MarketingJournal of Marketing, 1977
- Marketing Professional ServicesJournal of Marketing, 1977
- Marketing Professional ServicesJournal of Marketing, 1969