Criticism: Ephemeral and enduring

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Abstract
Rhetorical criticism performs two relatively distinct functions. Social criticism evaluates the means used and the ends advocated in contemporary rhetoric in order to raise issues and encourage public discussion. As such, it is ephemeral—linked to particular issues, times, and circumstances. “Academic” criticism attempts to discover and explicate the processes of human symbolization and, as such, makes enduring contributions to rhetorical theory. Standard definitions of critical objects and objectives obscure these distinctions and are partially responsible for our failure to produce a significant number of practicing critics.'

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