Richard M. Weaver on standards for ethical rhetoric

Abstract
After summarizing relevant philosophical assumptions held by Richard M. Weaver, this paper explicates potential standards for ethical discourse extracted from Weaver's views on rhetoric. (1) Arguments from genus and from similitude are ethically preferable to arguments from consequences or from circumstances. (2) Pseudoneutrality in language usage is ethically suspect. (3) Unwarranted shifts in meanings of words are ethically suspect. (4) Communication which blurs necessary distinctions is ethically suspect. (5) Public discourse which focuses solely on the realm of the ideal or hypothetical, avoiding attempts to link the ideal with the actual, is ethically suspect.

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