Generalized Exchange and Public Policy: An Illustration of Support for Public Schools
Open Access
- 1 September 1998
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 17 (2) , 274-286
- https://doi.org/10.1177/074391569801700210
Abstract
Generalized exchange, or indirect transfers in a univocal exchange system, is not researched widely but is common in situations involving public policies and not-for-profit organizations. Using survey data on support for a school tax, the author assesses the influences of perceptions of community benefits, organization performance, and social responsibility. The results partially support the utility of distinguishing between generalized and restricted exchange situations.Keywords
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