Types and Amounts of Information Used by Efficient Consumers
- 1 June 1980
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 14 (1) , 37-48
- https://doi.org/10.1111/j.1745-6606.1980.tb00651.x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Informational Inputs as Influences on Efficient Consumer Decision‐MakingJournal of Consumer Affairs, 1978
- Information Load and Decision Quality: Some Contested IssuesJournal of Marketing Research, 1977
- Information Load and Decision Quality: Some Contested IssuesJournal of Marketing Research, 1977