Information Load and Decision Quality: Some Contested Issues
Open Access
- 1 November 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (4) , 569-573
- https://doi.org/10.1177/002224377701400414
Abstract
Important conceptual-definitional and empirical issues previously have been raised with regard to information overload in the consumer context. The primary purpose of this rejoinder is to highlight points of agreement and disagreement and thus bring closer a resolution of the issues.Keywords
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