Perspectives On a Consumer Information Processing Research Program
- 1 July 1975
- journal article
- research article
- Published by SAGE Publications in Communication Research
- Vol. 2 (3) , 203-215
- https://doi.org/10.1177/009365027500200302
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
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- Less Information Is Better?Journal of Marketing Research, 1974
- Analysis of Effects of Information LoadJournal of Marketing Research, 1974
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- Brand Choice Behavior as a Function of Information Load: Replication and ExtensionJournal of Consumer Research, 1974
- How Big Is a Chunk?Science, 1974
- Brand Choice Behavior as a Function of Information LoadJournal of Marketing Research, 1974
- Price, brand name, and product composition characteristics as determinants of perceived quality.Journal of Applied Psychology, 1971
- The magical number seven, plus or minus two: Some limits on our capacity for processing information.Psychological Review, 1956