Product systems marketing
- 30 April 1983
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 12 (2) , 89-99
- https://doi.org/10.1016/0019-8501(83)90017-2
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Strategic WindowsJournal of Marketing, 1978
- Systems selling: Problems and benefits for buyers and sellersIndustrial Marketing Management, 1976
- Contractually integrated systems for the marketing of industrial suppliesJournal of the Academy of Marketing Science, 1974
- Systems selling as a strategy on industrial marketsIndustrial Marketing Management, 1973