A method to improve response to industrial mail surveys
- 30 November 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (4) , 305-314
- https://doi.org/10.1016/0019-8501(87)90040-x
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
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- Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 1977
- Mail Surveys and Response Rates: A Literature ReviewJournal of Marketing Research, 1975
- The conservation of the questionnaire as a research resourceBusiness Horizons, 1974
- Increasing Mail Questionnaire Response in Large Samples of the General PublicPublic Opinion Quarterly, 1972
- Increasing the Rate of Return in Mail SurveysJournal of Marketing, 1961