How Marketers Can Help Consumer Educators
- 1 June 1976
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 10 (1) , 91-96
- https://doi.org/10.1111/j.1745-6606.1976.tb00575.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Consumer SocializationJournal of Consumer Research, 1974
- Buying is Marketing Too!Journal of Marketing, 1973
- A Generic Concept of MarketingJournal of Marketing, 1972
- Social Marketing: An Approach to Planned Social ChangeJournal of Marketing, 1971
- Broadening the Concept of MarketingJournal of Marketing, 1969