Contrast of Kind Versus Contrast of Magnitude: The Pragmatic Accomplishments of Irony and Hyperbole
- 1 September 2000
- journal article
- Published by Taylor & Francis in Discourse Processes
- Vol. 30 (2) , 179-199
- https://doi.org/10.1207/s15326950dp3002_05
Abstract
Verbal irony (e.g., "This is wonderful") and hyperbole (e.g., "This is the worst luck ever") perform pragmatic functions because they create contrasts between expected and ensuing events. Verbal irony uses contrasts of kind because positive comments are made about negative situations. Hyperbole uses contrasts of magnitude because very negative comments are made about moderately negative situations. This study assessed whether this difference enables prediction of the pragmatic accomplishments of the tropes. Experiment 1 tested how much verbal irony, hyperbole, and literal comments perform condemnation, humor, and speaker protection. Results indicated that verbal irony performs these functions more than hyperbole and liter-al comments, with no difference between the latter types. Experiment 2 evaluated whether gradations within contrasts of kind affect the extent of pragmatic function accomplishment. Strong verbal irony was more condemning, humorous, and speaker- protecting than was weak verbal irony. Implications of these results for verbal irony comprehension and interpretation theories are considered.Keywords
This publication has 59 references indexed in Scilit:
- Satisfaction Judgments in Positive and Negative Moods: Effects of Concurrent Assimilation and Contrast Producing ProcessesPersonality and Social Psychology Bulletin, 1999
- "I've Never Seen Anything Like It": Overstatement, Understatement, and IronyMetaphor and Symbol, 1997
- Salting a wound or sugaring a pill: The pragmatic functions of ironic criticismDiscourse Processes, 1997
- Effects of Rating Procedure and Temporal Delay on the Magnitude of Contrast Effects in Performance RatingsThe Journal of Psychology, 1995
- An Examination of Cognitive Factors Related to Humorousness in Television AdvertisingJournal of Advertising, 1993
- Test of the mention theory of irony.Journal of Experimental Psychology: General, 1984
- Form and function in children's understanding of ironic utterancesJournal of Experimental Child Psychology, 1983
- Contrast and assimilation effects in judgments of line configurations containing the Mueller-Lyer figurePerception & Psychophysics, 1971
- Contrast and assimilation in lightness judgmentsPerception & Psychophysics, 1966
- Assimilation and contrast in the estimation of number.Journal of Experimental Psychology, 1964