THE EFFECTS OF REINFORCEMENT ON THE MODIFICATION, MAINTENANCE, AND GENERALIZATION OF SOCIAL RESPONSES OF MENTAL PATIENTS1

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Abstract
Social greeting responses of three withdrawn, chronic schizophrenics were experimentally modified. Initially, none of the subjects spoke to an experimenter. Prompts and cigarette reinforcement were employed to produce increases in the rates of greetings. Then, the prompts were faded so that the greetings came under the control of the presence of the experimenter. Reversal and subsequent reinforcement procedures were employed to demonstrate that the responses were controlled by their consequences. Next, the schedule of cigarette reinforcement was leaned out so that greetings continued to occur in the absence of cigarette reinforcement. However, low or zero rates of greetings occurred in the presence of a second experimenter. Five new experimenters employed the prompting, fading, reinforcement, and schedule-leaning procedures. Subsequently, all subjects emitted appropriately high rates of greetings in the presence of the second experimenter. Without further application of the experimental procedures, greetings were still occurring in the presence of both the first and second experimenters almost three months later.

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