Students as Subjects in Consumer Behavior Experiments
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1) , 72-74
- https://doi.org/10.1177/002224377200900115
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Are there Differences in Dissonance Reduction Behavior between Students and Housewives?Journal of Marketing Research, 1970
- Semantic Properties of Selected Evaluation AdjectivesJournal of Marketing Research, 1968
- Non-Businessmen as Surrogates for Businessmen in Behavioral ExperimentsThe Journal of Business, 1967
- Measurement of Corporate Images by the Semantic DifferentialJournal of Marketing Research, 1965