Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
- 1 March 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 28 (4) , 618-635
- https://doi.org/10.1086/338205
Abstract
No abstract availableThis publication has 42 references indexed in Scilit:
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