Marketing in a conserver society
- 30 April 1978
- journal article
- Published by Elsevier in Business Horizons
- Vol. 21 (2) , 3-13
- https://doi.org/10.1016/0007-6813(78)90040-x
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Marketing's Changing Role: Expanding or Contracting?Journal of Marketing, 1975
- Marketing Strategy under Conditions of Economic ScarcityJournal of Marketing, 1975
- Marketing management in an era of shortagesBusiness Horizons, 1974
- Criteria for a Theory of Responsible ConsumptionJournal of Marketing, 1973