Introduction to the special issue on brand equity
- 1 March 1993
- journal article
- editorial
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1) , 3-8
- https://doi.org/10.1016/0167-8116(93)90029-x
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- The Effects of Sequential Introduction of Brand ExtensionsJournal of Marketing Research, 1992
- Consumer Evaluations of Brand ExtensionsJournal of Marketing, 1990
- Momentum Accounting and Managerial Goals on ImpulsesManagement Science, 1988
- A Study of Marketing GeneralizationsJournal of Marketing, 1980