Incorporating distribution into new product diffusion models
- 30 June 1991
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 8 (2) , 91-112
- https://doi.org/10.1016/0167-8116(91)90018-3
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion ModelsMarketing Science, 1986
- A Propositional Inventory for New Diffusion ResearchJournal of Consumer Research, 1985
- Introduction Strategy for New Products with Positive and Negative Word-of-MouthManagement Science, 1984
- A Nonuniform Influence Innovation Diffusion Model of New Product AcceptanceMarketing Science, 1983
- Innovation Diffusion and New Product Growth Models in MarketingJournal of Marketing, 1979
- A Simple Mathematical Theory of Innovative BehaviorJournal of Consumer Research, 1976
- A New Product Growth for Model Consumer DurablesManagement Science, 1969
- Technical Change and the Rate of ImitationEconometrica, 1961
- Early Prediction of Market Success for New Grocery ProductsJournal of Marketing, 1960