Teaching of Legal and Ethical Standards for Marketing Research
- 1 April 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (1) , 31-34
- https://doi.org/10.1177/027347538200400106
Abstract
This article discusses the importance of stressing business ethics in marketing courses, and presents a model ethical perspectives exercise to stimulate student thinking on legal, ethical, and community considerations of market research.Keywords
This publication has 2 references indexed in Scilit:
- The meaning of ethics in businessBusiness Horizons, 1977
- Attitudes of Marketing Executives toward Ethics in Marketing ResearchJournal of Marketing, 1970