Consumer/Voter Behavior in the Passage of the Michigan Container law
Open Access
- 1 March 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (2) , 19-32
- https://doi.org/10.1177/002224298104500203
Abstract
The landslide victory of Michigan's “bottle bill” by popular vote contradicts previous findings regarding the small size of the ecologically concerned consumer segment. A survey of voter preference conducted just prior to the 1976 general election addresses this contradiction and some broader aspects of consumer environmental behavior. Implications for ecological marketers are discussed.Keywords
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