The Use of GERT in the Planning and Control of Marketing Research
Open Access
- 1 August 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (3) , 335-339
- https://doi.org/10.1177/002224377100800309
Abstract
Graphical Evaluation and Review Technique (GERT) is relatively new; it has not been used extensively to analyze business problems, although it promises to be of value in planning and control of marketing research.Keywords
This publication has 3 references indexed in Scilit:
- The Costs of CrashingJournal of Marketing, 1970
- Management Control of Marketing ResearchJournal of Marketing Research, 1969
- Critical Path Analysis for New Product PlanningJournal of Marketing, 1964