A Bibliometric Study of Advertising Citations

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Abstract
A bibliometric investigation identified citation patterns in advertising-related articles published during 1981–83 in a number of core journals and conference proceedings in advertising, marketing, consumer research and communication. Business publications and psychology publications were found to have accounted for more than half of the 6,312 citations coded in this study. Although the raw data indicated that the Journal of Marketing Research and the Journal of Advertising Research were historically the most-cited journals, a method that controls for differences in years of publication, number of articles published per year and frequency of self-citations detected an increased impact, in recent years, on the part of the Journal of Advertising and of consumer-research publications.