Association Between Market Price and Seller/Market Characteristics
- 1 June 1991
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 25 (1) , 57-67
- https://doi.org/10.1111/j.1745-6606.1991.tb00280.x
Abstract
The extensive literature examining association between price and quality has generally not addressed the effect of seller/market characteristics on the association. This study is a first effort to explore the influence of seller/market characteristics on product price. One‐third of seller/market characteristics examined were found to significantly affect market price. This suggests that, when examining association between price and quality in a specific market, seller/market characteristics should be considered.Keywords
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