New Evidence on Price and Product Quality
- 1 June 1977
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 11 (1) , 63-77
- https://doi.org/10.1111/j.1745-6606.1977.tb00596.x
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
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- Buyers’ Subjective Perceptions of PriceJournal of Marketing Research, 1973
- Price and Choice BehaviorJournal of Marketing Research, 1972
- Price, brand name, and product composition characteristics as determinants of perceived quality.Journal of Applied Psychology, 1971
- Is There a Generalized Price-Quality Relationship?Journal of Marketing Research, 1971
- The Potential Loss in Money Income to the American People by Haphazard PurchasingJournal of Consumer Affairs, 1970
- The Price-Quality Relationship: An ExtensionJournal of Marketing Research, 1969
- The Chaos of Competition Indicated by Consumer ReportsJournal of Marketing, 1969
- The Price-Quality Relationship in an Experimental SettingJournal of Marketing Research, 1968