Towards a typology of shoppers
- 1 November 1986
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 29 (6) , 56-62
- https://doi.org/10.1016/0007-6813(86)90038-8
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Generalizability of Psychographic Market Segments across Geographic LocationsJournal of Marketing, 1986
- Why Do People Shop?Journal of Marketing, 1972