Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing
- 1 November 1981
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 18 (4) , 395-415
- https://doi.org/10.2307/3151333
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Environmental Linkages and Power in Resource-Dependence Relations Between OrganizationsAdministrative Science Quarterly, 1980
- Distribution Channels as Political Economies: A Framework for Comparative AnalysisJournal of Marketing, 1980
- A methodological assessment of the use of key informantsSocial Science Research, 1975