Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
- 1 January 1990
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 20 (1) , 3-11
- https://doi.org/10.1016/0148-2963(90)90037-e
Abstract
No abstract availableThis publication has 10 references indexed in Scilit:
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