Marketing cost concept in service firms
- 31 July 1981
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 10 (3) , 175-182
- https://doi.org/10.1016/0019-8501(81)90013-4
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Marketing of Professional Services — An Organizational DilemmaEuropean Journal of Marketing, 1979
- An applied theory for marketing industrial servicesIndustrial Marketing Management, 1979
- Toward a theory of professional service marketingIndustrial Marketing Management, 1978