The Marketing of Tourism
- 1 November 1984
- journal article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 4 (3) , 166-186
- https://doi.org/10.1080/02642068400000069
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Marketing Strategies for Hotels: A Cluster Analysis ApproachJournal of Travel Research, 1983
- Marketing strategies for hotelsInternational Journal of Hospitality Management, 1982
- Segmenting Vacation Markets: The Case of the Distant and Near-Home TravelersJournal of Travel Research, 1982