Segmenting Vacation Markets: The Case of the Distant and Near-Home Travelers
- 1 April 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 20 (4) , 10-14
- https://doi.org/10.1177/004728758202000403
Abstract
This article presents an approach to study near-home and distant travelers as target segments for travel marketing. Questions addressed include the types of benefits travelers perceive, the personal and family demographics of the groups, and what the groups seek on vacations.Keywords
This publication has 5 references indexed in Scilit:
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