Perceptual Differences in Market Transactions Revisited: A Waning Source of Consumer Frustration
- 1 June 1981
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 15 (1) , 146-157
- https://doi.org/10.1111/j.1745-6606.1981.tb00698.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- The changing corporate-social contract in the 1980s: Creative opportunities for consumer affairs professionalsHuman Resource Management, 1978
- Perceptual Differences in Market Transactions: A Source of Consumer FrustrationJournal of Consumer Affairs, 1975
- The Concept of Unfairness as It Relates to Advertising LegislationJournal of Marketing, 1974
- Attitudes of Marketing Executives toward Ethics in Marketing ResearchJournal of Marketing, 1970
- Attitudes of Marketing Executives toward Ethics in Marketing ResearchJournal of Marketing, 1970