Effects of calorie labeling and value size pricing on fast food meal choices: Results from an experimental trial
Open Access
- 1 January 2008
- journal article
- Published by Springer Nature in International Journal of Behavioral Nutrition and Physical Activity
- Vol. 5 (1) , 63
- https://doi.org/10.1186/1479-5868-5-63
Abstract
Although point-of-purchase calorie labeling at restaurants has been proposed as a strategy for improving consumer food choices, a limited number of studies have evaluated this approach. Likewise, little research has been conducted to evaluate the influence of value size pricing on restaurant meal choices.Keywords
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