Buyer-Seller Relationships in Business Markets
- 1 November 1999
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 36 (4) , 439-460
- https://doi.org/10.2307/3151999
Abstract
During the past decade, marketing managers and scholars have focused increased attention on buyer-seller relationships in business markets. This article contrib...This publication has 22 references indexed in Scilit:
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