New product forecasting
- 1 April 1984
- journal article
- research article
- Published by Wiley in Journal of Forecasting
- Vol. 3 (2) , 121-138
- https://doi.org/10.1002/for.3980030202
Abstract
No abstract availableKeywords
This publication has 71 references indexed in Scilit:
- New Product Scenarios: Prospects for SuccessJournal of Marketing, 1981
- Structure of Repeat Buying for New Packaged GoodsJournal of Marketing Research, 1980
- A comparison of two approaches to the optimal positioning of a new product in an attribute spaceMathematical Methods of Operations Research, 1979
- Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product PlanningJournal of Marketing Research, 1978
- The illusion of control.Journal of Personality and Social Psychology, 1975
- Newprod: The Design and Implementation of a New Product ModelJournal of Marketing, 1975
- Dynamic Forecasts of New Product Demand Using a Depth of Repeat ModelJournal of Marketing Research, 1973
- The Dimensions of New Product PlanningJournal of Marketing, 1973
- Prediction of New Product Performance: An Analytical ApproachJournal of Marketing Research, 1969
- Developing Data to Estimate Price-Quantity RelationshipsJournal of Marketing, 1969