A comparison of two approaches to the optimal positioning of a new product in an attribute space
- 1 June 1979
- journal article
- research article
- Published by Springer Nature in Mathematical Methods of Operations Research
- Vol. 23 (3) , 127-142
- https://doi.org/10.1007/bf01951547
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
- Analytische Planung von Produkten im Raum der ProdukteigenschaftenPublished by Springer Nature ,1978
- A procedure for new product positioning in an attribute spaceEuropean Journal of Operational Research, 1977
- The Attribute-Dynamic Attitude Model (Adam)Management Science, 1976
- A General Procedure for Estimating Consumer Preference DistributionsJournal of Marketing Research, 1975
- Perceptor: A Model for Product PositioningManagement Science, 1975
- A Consumer-Based Methodology for the Identification of New Product IdeasManagement Science, 1974
- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Produktpolitik in absatzwirtschaftlicher SichtPublished by Springer Nature ,1971
- Systematic Paired Comparisons in Preference AnalysisJournal of Marketing Research, 1965
- Conflict, Decision and DissonanceRevue Française de Sociologie, 1965