A General Procedure for Estimating Consumer Preference Distributions
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 377-389
- https://doi.org/10.1177/002224377501200401
Abstract
This article provides a general procedure for estimating consumer preference distributions without having to prespecify their forms. Using linear programming, it minimizes the sum of absolute errors between observed and predicted proportions of consumer choices in paired comparison tests. Extensions of the procedure for estimating multidimensional distributions are also discussed.Keywords
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