Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study
Open Access
- 1 August 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 17 (3) , 323-334
- https://doi.org/10.1177/002224378001700305
Abstract
A new stochastic choice model is proposed which can incorporate any number of explanatory variables. The model combines logit regression, heterogeneity, and product class purchase incidence concepts. The authors describe an exploratory study of the model, in which it is found to fit a certain situation very well.Keywords
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