Results concerning Brand Choice
Open Access
- 1 February 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (1) , 110-113
- https://doi.org/10.1177/002224377501200118
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Evaluating Market Segmentation Studies: The Properties of R2Management Science, 1973
- Note on a Limit Distribution Arising in Certain Stochastic Response ModelsJournal of the Royal Statistical Society Series C: Applied Statistics, 1972
- The Beta-Binomial Model for Consumer Purchasing BehaviourJournal of the Royal Statistical Society Series C: Applied Statistics, 1970
- Some applications of two approximations to the multinomial distributionBiometrika, 1960
- A Characterization of the Gamma DistributionThe Annals of Mathematical Statistics, 1955