Acquisitions: A directional policy matrix approach
- 1 December 1981
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 14 (6) , 51-57
- https://doi.org/10.1016/0024-6301(81)90060-1
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Portfolio analysis: Practical experience with the Directional Policy MatrixLong Range Planning, 1978
- The directional policy matrix—tool for strategic planningLong Range Planning, 1978
- Strategy and the “business portfolio”Long Range Planning, 1977
- Benefit Structure Analysis: A New Tool for Product PlanningJournal of Marketing, 1976
- The Trade Area Mix and Retailing Mix: A Retail Strategy MatrixJournal of Marketing, 1976
- Planning Product Line Strategy: A Matrix ApproachJournal of Marketing, 1976