The misuse of marketing: An American tragedy
- 18 November 1981
- journal article
- Published by Elsevier in Business Horizons
- Vol. 24 (6) , 51-61
- https://doi.org/10.1016/0007-6813(81)90026-4
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Beyond the marketing conceptBusiness Horizons, 1979
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979