An Examination of the Relative Impact of Growth Strategies on Profit Performance
- 1 January 1988
- journal article
- research article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 22 (1) , 57-68
- https://doi.org/10.1108/eum0000000005268
Abstract
This article investigates the relative impact which marketing growth strategies have on profit performance as opposed to strategic debt utilisation, asset management, and margin management. A structural equation approach is used to assess which areas deserve the greatest attention in the process of making strategic decisions. Implications for management and future research are offered.Keywords
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