On the Accuracy of Recording of Consumer Panels: I
Open Access
- 1 May 1964
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 1 (2) , 14-20
- https://doi.org/10.1177/002224376400100202
Abstract
This paper describes research in which an empirical model was developed which predicted product recording accuracy based on product position in the diary form used, complexity of entry, frequency of purchase, and type of product.Keywords
This publication has 17 references indexed in Scilit:
- A Probability Model for Early Prediction of New Product Market SuccessJournal of Marketing, 1963
- Estimating a Mixed-Exponential Response LawJournal of the American Statistical Association, 1961
- Early Prediction of Market Success for New Grocery ProductsJournal of Marketing, 1960
- A Study of Some Potential Biases in The Operation of a Consumer PanelJournal of the Royal Statistical Society Series C: Applied Statistics, 1960
- The Pattern of Consumer PurchasesJournal of the Royal Statistical Society Series C: Applied Statistics, 1959
- Bias Arising in Wording Consumer QuestionnairesJournal of Marketing, 1954
- Observations on a Consumer Panel OperationJournal of Marketing, 1953
- A Comparison of Consumer Responses to Weekly and Monthly Purchase PanelsJournal of Marketing, 1948
- The Consumption Pattern of Different Economic Groups under War ChangesJournal of Marketing, 1943
- The Continuing Panel TechniqueJournal of Marketing, 1943